Legal

Privacy Policy

Last updated: 8 April 2026 · Zyrality Ltd, London, UK

This Privacy Policy explains how Zyrality Ltd collects, uses, and protects your personal data in accordance with the UK GDPR and the Data Protection Act 2018.

1. Who We Are

Zyrality Ltd is an AI-powered marketing agency based in London, UK. We are the data controller for personal data collected through our website and services. Contact: zyrality@gmail.com

2. What Data We Collect

2.1 Data You Provide Directly

Name, email address, and phone number (via contact forms or booking calls)
Business name, website URL, and marketing objectives
Any information you share in communications with us

2.2 Data Collected Automatically

IP address and browser type
Pages visited, time on site, and referring URLs
Cookie identifiers (see our Cookie Policy)
Device type and operating system

3. How We Use Your Data

Purpose	Lawful Basis
Responding to enquiries and booking calls	Legitimate interests / Contract
Delivering marketing services to clients	Contract
Analysing website usage via analytics	Consent
Running targeted advertising campaigns	Consent
Complying with legal obligations	Legal obligation

4. Cookies and Tracking

We use cookies to improve your experience. Manage your preferences via our cookie consent tool. See our Cookie Policy for details.

5. Who We Share Your Data With

We do not sell your personal data. We may share it with:

Google LLC — Analytics and advertising (GA4, Google Ads)
Meta Platforms Inc. — Advertising and performance tracking (Meta Pixel)
LatePoint — Appointment booking functionality
WPForms — Contact form submissions
Hostinger — Website hosting infrastructure

6. International Transfers

Some service providers are based outside the UK. We ensure appropriate safeguards including Standard Contractual Clauses (SCCs) are in place for all international transfers.

7. How Long We Keep Your Data

Enquiry and contact form data: 2 years from last contact
Client data: Duration of engagement plus 6 years
Analytics data: 14 months (Google Analytics default)
Cookie consent records: 1 year

8. Your Rights Under UK GDPR

You have the right to: access, rectify, erase, restrict, port, and object to your data. To exercise any right, email zyrality@gmail.com. We will respond within 30 days.

9. Right to Complain

You can complain to the ICO at ico.org.uk or call 0303 123 1113.

10. Changes to This Policy

We may update this policy periodically. The “Last updated” date will reflect any changes.