Google Ads and Performance Max built for conversion — plus Answer Engine Optimisation to get your brand cited inside ChatGPT, Perplexity and Google AI Overviews. The future of search is here. We’ll make sure you’re in it.
Google Ads has always been the most intent-driven channel in digital marketing — people searching for exactly what you offer. But the landscape has shifted dramatically. AI-powered search features like Google AI Overviews, ChatGPT and Perplexity now answer questions directly — without sending clicks. Zyrality manages both sides: traditional paid search for immediate conversions, and AEO to make your brand the authoritative answer AI cites.
We capture buyers at the exact moment they’re searching — with tightly structured campaigns, match types and Quality Score optimisation that slash wasted spend.
AEO is the new SEO. We optimise your brand’s content, authority signals and structured data so AI search engines cite you — not your competitors.
We build and manage Google Shopping and PMax campaigns that put your products in front of ready-to-buy shoppers across the entire Google ecosystem.
When someone asks ChatGPT, Perplexity or Google’s AI Overview “What’s the best [product/service] for X?” — those AI engines pull from authoritative sources to construct their answer. AEO is the discipline of making your brand one of those sources. It combines structured content strategy, E-E-A-T signals, schema markup and entity optimisation to ensure AI systems recognise your brand as the definitive answer. Businesses that invest in AEO now will own the AI search results that are already replacing traditional blue links.
Here’s exactly what you get when Zyrality manages your paid search and AEO.
Google Ads Account Audit — Full analysis of existing campaigns, Quality Scores, wasted spend and missed opportunity.
Keyword Research & Architecture — Deep keyword mapping with intent segmentation, match type strategy and negative keyword lists.
RSA Ad Copy Creation — High-converting Responsive Search Ads written with psychological triggers and USP clarity.
Performance Max Strategy — Full PMax campaign setup with asset group optimisation, audience signals and goal configuration.
Google Shopping Feed Optimisation — Product title, description and attribute optimisation to improve listing quality and impressions.
AEO Content Audit — We identify which questions your target customers ask AI — and map the content gaps you need to fill.
Schema & Structured Data — Implementation of FAQ, HowTo, Product and Organisation schema to signal authority to AI engines.
Monthly Search Performance Report — Impression share, CTR, CPC, conversion rates — with commentary and next steps.
From audit to ongoing optimisation — here’s how we deliver results.
We analyse your Google Ads account, search term reports and landing pages to find where budget is being wasted and where conversions are being lost.
Rebuild campaigns with clean architecture: tightly themed ad groups, intent-segmented keywords, optimised bidding and conversion tracking.
Audit your content for AI citation potential, implement schema markup, and develop a question-led content strategy targeting AI engines.
Weekly bid adjustments, search term harvesting, negative keyword updates and monthly reports with clear performance commentary.
Benchmarks from campaigns we’ve managed. Every account is different — but here’s what best-in-class paid search looks like.
Your Google Ads are running but you’re not sure where the budget is going — or why conversions are so low.
You sell products online and need Google Shopping and PMax campaigns that generate consistent, profitable revenue.
You want high-intent leads from people actively searching for exactly what you provide — not cold traffic.
You understand AI search is changing everything and want to own that channel before your competitors do.
Your ads are expensive because of poor account structure — we fix the fundamentals to bring CPC down and ROAS up.
You’re launching Google Ads for the first time and want it built right from day one — not after burning budget.
Book a free 30-minute strategy call. We’ll audit your Google Ads account and show you exactly how much revenue is being left on the table.
Strictly Necessary: WordPress session, security nonce, LiteSpeed cache identifier.
Analytics: Google Analytics 4 (_ga, _gid) — tracks page views and user journeys. No personal data sold to third parties.
Marketing: Meta Pixel, Google Ads conversion tracking. Used to measure ad performance and retargeting.